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Are you Australia’s  next “Uniroo”? Then we want to hear from you!

Register now to be in the running to feature on the show to have your business seen by millions around the globe.

In addition to the hilarious banter about startup life, That Startup Show also acts as a live/online showcase for great Australian startups, giving them exposure and access to networks of mentors and potential investors, and a chance to win a “D-Day”  Prize Package valued at $150K in the Final Episode.

We feature rising startup stars, pitching to a panel of mentors in front of a live  audience as part of a recorded Episode. The Episode is then released weekly on Gizmodo, Lifehacker, Amazon Prime and syndicated on inflight channels such as Virgin Australia at the end of the season.

Round 1 Intake:

Apply to pitch on the show

Note: Round 1 Deadline is Friday July 6

For any queries on how to pitch on the show, please email



Am I Eligible?

To apply you must be:

  • an Australian company
  • Been in business for minimum of 6 mths   
  • Have demonstrated user base or customer base OR  be an“Exceptional” startup with a world changing idea. To qualify as “exceptional” you’ll need to explain in 3 lines why this would revolutionise your industry or market !
  • Be able to pitch in front of a live audience

Round 1 Deadline: Friday 6 July 

Why should I apply ?

One of the most common problems for startups is: how can people find out about what we do? Answer: They need to hear your story!

That’s what we’re here to help you do.

Season 1 contestants on That Startup Show for example experienced huge benefits from being on the Show, including smashing their crowdfunding goals, investors approaching them for investment, and partnerships that lead to creating world changing companies.

WINNER SEASON 1: Dr  Josh Young

“Being involved in That Startup Show has been an incredible experience, bringing both amazing exposure and opportunities within the startup community. After appearing in Episode 1, many of the shows viewers were inspired by the AUUG mission and reached out to offer their support in the form of introductions and guidance. Winning the first season has been a huge boost to AUUG, and the prize of traveling to the USA as part of Elevate61 was a whirlwind tour that provided outstanding access to deeply knowledgeable startup founders and investors. Aside from making a genre-defining show, the creators of That Startup Show should be congratulated for promoting social, cultural, and equality goals as being worthwhile aspirations for startups.”

That Startup Show is looking for entrepreneurs from all walks of life from all over Australia to apply. Startup founders can secure a spot to pitch their startup on the show to leverage their exposure both online and offline.

What do I need to provide to apply?

Startups need to complete the application form here and submit a 30-second “Founder Pitch iphone video,  and be available for a short workshop the day before filming.

What happens if I get selected?

Our seasoned “Startup Scouts” are a group of industry experts who help us shortlist three blockbuster startups to appear on each Episode. Quick math: That’s 27 over the course of the season!

If you are shortlisted to appear on the show, you must complete a pitch workshop the day before filming. We’ll also give you a Pitch Deck Template if you need it.

You’ll then appear on the show on your filming date, in front of a Guest Panel who will “ live mentor” you ie you are asked questions and given constructive feedback in front of a live audience.

The best startups from each Episode will automatically be entered into the “D Day” Grand Final where they will be in the running to win a Grand Prize Package valued at over $150K designed to propel the next great startup into the stratosphere.

To enter, fill out the form below, and GOOD LUCK!!

Apply to pitch on the show